In this webinar, Paul Wingle, the Vice President of Individual & Family Plans at Aetna/CVS Health, and Kevin Deutsch, General Manager and Senior Vice President of Health Plan Cloud at Softheon, share how carrier-vendor partnerships are needed for a successful transition into the ACA Marketplace.
Key Discussion Topics:
- A digital engagement strategy helps reduces operating costs while prioritizing ease of use. Aetna achieved a digital engagement interaction rate of 51%.
- Member data can be used identify the causes of high termination rates and allows health plans to make informed decisions about retention that ultimately improves membership rates.
- A combination of internal systems and trusted technology vendors allows health plans to select what works best for them while managing expenses.