The Softheon Executive Advisory Council (EAC) is an invitation-only think tank of healthcare’s most innovative minds.
During the two-day event, 16 health plan and government-health agency senior executives discussed futureproofing in government-sponsored markets.
Key takeaways for futureproofing from group discussions:
- Meeting the rising demand for digital channels and enhanced member
engagement requires investments in Artificial Intelligence (AI).
- Investing in good member data, which can also serve to improve health
equity efforts, lays the foundation for your success in states projected to become majority-minority.
- Carriers should plan for ACA growth that prioritizes long-term viability
alongside immediate profitability.
- When presenting to executive teams or boards, internal business proposals should be able to show ROI with detailed assumptions, even if profitability is 2-3 years away.