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The Softheon Executive Advisory Council (EAC) is an invitation-only think tank of healthcare’s most innovative minds.

During the two-day event, 16 health plan and government-health agency senior executives discussed futureproofing in government-sponsored markets.

Key takeaways for futureproofing from group discussions:

  • Meeting the rising demand for digital channels and enhanced member
    engagement requires investments in Artificial Intelligence (AI).
  • Investing in good member data, which can also serve to improve health
    equity efforts, lays the foundation for your success in states projected to become majority-minority.
  • Carriers should plan for ACA growth that prioritizes long-term viability
    alongside immediate profitability.
  • When presenting to executive teams or boards, internal business proposals should be able to show ROI with detailed assumptions, even if profitability is 2-3 years away.
Powering Growth in Evolving Government Markets