Softheon Private Exchange

Provide benefits your competitors can’t offer.

Provide your members with access to healthcare, dental, and vision plans in a white-labeled shopping experience. With Softheon Private Exchange, your members are provided with access to shop for and enroll in plans nationally.

Why Softheon?

Partner with insurance experts

Insurance Platform

With years of experience in distributing government insurance, including Marketplace, Medicare, vision, and dental plans, we provide the customer experience and insurance partnerships.

Member Trust

Softheon’s Private Exchange offers government-grade compliance to keep your member data secure.

Customer Experience

Simplicity and ease of use are of utmost importance for our Medicare solution. Our platform is WCAG compliant for enhanced accessibility.

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Consumer Experience

Plan Shopping & Decision Support

Our platform takes a no wrong door approach to health insurance shopping. With a conversational interface, the platform is intuitive for users of all ages and takes the guesswork out of health insurance by guiding them through the shopping experience. PCP selection and drug lookup are included to assist with confirming in-network and coverage options, and cost calculators help the consumer determine the best plan based on potential tax credits or Health Reimbursement Arrangements (HRAs). Our platform not only offers Affordable Care Act plans, but also medicare related plans, dental, vision, and other ancillary products.


Eligibility & Enrollment

Enhanced Direct Enrollment (EDE)

An end-to-end enrollment experience through your white-labeled, health plan branded platform offering consumers the ability to enroll in subsidized insurance. Connecting with CMS in real-time, Softheon is the only Phase 3 EDE Technology Provider capturing 100% of all enrollment scenarios without a need to redirect to

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Data Intelligence & Governance

Softheon’s data intelligence suite offers intuitive state-of-the-art tools. Users can analyze data in near-real-time reviewing transaction trends, member demographics, geography, financial information, and cost comparisons. This intuitive reporting suite helps you ensure your members are benefiting from Softheon’s solution. 

Join Softheon

Utilized by 38 million people

Have more questions?

Check out our FAQ for more details on our solutions