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Softheon Receives Highest Web Traffic Amongst Private Exchanges According to Alexa

STONY BROOK, N.Y. March 3, 2016 – Softheon, a proven leader in health insurance marketplace integration and certified Web Broker Entity, has been recognized by Alexa as one of the highest-trafficked Private Exchange provider websites, as of February 24, 2016. Alexa, an Amazon subsidiary, focuses on commercial web traffic data and analytics on a global and national scale.

Alexa, an Amazon Company, tracks and reports the detailed website analytics of an unfixed number of domains amongst millions of Internet users. Utilizing its proprietary global data panel that is collected over a three month period, Alexa reported Softheon as one of the highest ranked Private Exchange sites ahead of Mercer, Towers Watson, and others.

*Lower number indicates higher rank.

“As someone who is driven by the power of data and analytics, I am ecstatic to see a 100% improvement in our Alexa ranking over the past 9 months. As Softheon works to build our very own Benefit Mall, information from independent research companies, like Alexa, is vital for our success,” stated Eugene Sayan, Founder and CEO of Softheon.

Over the past few years, Softheon’s major investments have lead them to their success in building the leading Private and Public Exchanges platform for consumers, brokers, employers, and health plans nationwide – signifying a noteworthy focus on the customer experience delivered to Softheon’s visitors and its appreciation for big data and continuous analytical monitoring.

About Alexa

Alexa, an Amazon Company, focuses exclusively on delivering the richest and most meaningful analytics tools for their customers. Founded in 1996, Alexa is a global pioneer in the world of analytical insight. Their vast experience means they have dealt with all of the pitfalls and tripped over all of the landmines, and over time, developed the most robust and accurate web analytics service of any provider.

About Softheon

Empowering the nation’s first state health benefit exchange since 2008, Softheon’s vision and strategic direction address healthcare payer, provider, and government agencies’ goal of meeting Affordable Care Act (ACA) milestones. Softheon provides HIX Integration, Direct Enrollment, Premium Billing, and Edge Server solutions for insurance carriers of all sizes participating in Federal and State Health Insurance Exchange (HIX) Marketplaces. Softheon’s Marketplace Connector Cloud (MC2) has been trusted by health plans in all 50 states as an accelerated federal, state, and private exchange integration platform. Softheon MC2 is a Software-as-a-Service (SaaS) solution where insurers pay a one-time activation and ongoing PMPM fees for exchange members only, while eliminating most, if not all, risks associated with ACA enrollment compliance and other mandates.

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