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Experts to Identify Strategies on How Health Care Payers Can Use Digital Commerce in AIS-Softheon Webinar

STONY BROOK, N.Y. August 16, 2016 – In a complimentary webinar managed and moderated by Atlantic Information Services, experts from Softheon will explain how health care payers can use digital commerce to acquire new members, develop relationships, drive revenues and enhance customer experience strategies.

Atlantic Information Services, Inc. (AIS) and Softheon, Inc. are pleased to announce “Digital Commerce Distribution: Driving Value in the Age of the ‘Digital Payer,’” an upcoming Aug. 23 webinar. Experts from Softheon will explain how health care payers can use digital commerce to acquire new members, develop relationships, drive revenues and enhance customer experience strategies. This webinar is complimentary and is moderated and managed by AIS.

In an hour-long program, Daniel Hughes, Managing Director of Sales at Softheon, and Dana Franke, Director of Operations at Softheon, will explain how health plans can:

  • Benefit by integrating digital commerce technologies with other channels, including offline channels such as health insurance retail locations and call centers
  • Incorporate a greater portion of their business into digital channels
  • Generate revenue and customer value through superior operations
  • Increase customer experiences (payment, personalization, marketing, shopping tools and multichannel approaches, etc.) with the digital commerce ecosystem
  • Gain insight into member behavior and market trends to develop processes for customer engagement

The webinar will also include a 15-minute question-and-answer session.

Webinar attendees will receive two complimentary reports from Gartner, an industry-leading information technology research and advisory services firm.

Click here for more details and registration information

About Softheon

Empowering the nation’s first state health benefit exchange since 2008, Softheon’s vision and strategic direction address healthcare payer, provider, and government agencies’ goal of meeting Affordable Care Act (ACA) milestones. Softheon provides HIX Integration, Direct Enrollment, Premium Billing, and Edge Server solutions for insurance carriers of all sizes participating in Federal and State Health Insurance Exchange (HIX) Marketplaces. Softheon’s Marketplace Connector Cloud (MC2) has been trusted by health plans in all 50 states as an accelerated federal, state, and private exchange integration platform. Softheon MC2 is a Software-as-a-Service (SaaS) solution where insurers pay a one-time activation and ongoing PMPM fees for exchange members only, while eliminating most, if not all, risks associated with ACA enrollment compliance and other mandates.

About AIS

Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for nearly 30 years. It develops highly targeted news, data and strategic information for managers in hospitals and health systems, health insurance companies, medical group practices, purchasers of health insurance, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, databases, Websites, looseleafs, strategic reports, directories, webinars and virtual conferences. Learn more at

To learn more about Softheon’s solutions, visit or email

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